My 2026 Keyword Research Process
From Business Casual by Matt Giovanisci
March 18, 2026 · 23 min · Season 7 · Episode 63
About this episode
Matt Giovanisci shares his keyword research process using Semrush to identify valuable keywords for content creation.
Get my newsletter 👉 https://giovanisci.com . I often share videos with screen recordings of the things I mention here. I'm doing a massive keyword research deep dive using Semrush to find every keyword worth ranking for in my niche. I'll walk you through how I cluster keywords and decide what content to create or update.
People in this episode
Host: Matt Giovanisci
Topics covered
- keyword research
- SEO
- content creation
- digital marketing
- entrepreneurship
Keywords
- keyword research
- Semrush
- content strategy
- SEO keywords
- digital marketing
- keyword clustering
Mentioned in this episode
Organizations: Semrush
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