Episode 1461: CMO of the Atlanta Hawks

About this episode

Derek interviews Melissa Proctor, CMO of the Atlanta Hawks, about her inspiring journey and insights on success.

In this episode Derek talks with Melissa Proctor, Executive Vice President & CMO of the Atlanta Hawks. Melissa, the author of the book “From Ball Girl to CMO”, shares her inspiring personal story and recipes for ongoing success. Biography Melissa Proctor began her NBA experience in highschool as the first ball girl for the Miami Heat. After highschool, she attended Wake Forest University where she got her Bachelor’s degree in communications and her masters degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. After obtaining her degree, she went on to work for Turner Broadcasting System, Inc. serving in senior brand development and strategy leadership positions. Proctor was with Turner for 9 years before moving on to the Atlanta Hawks as VP of brand strategy. She quickly made her way up and is now the executive vice president and chief marketing officer. Order Melissa’s new book here: https://melissamproctor.com/ Business Leadership Series Intro and Outro music provided by Just Off Turner: https://music.apple.com/za/album/the-long-walk-back/268386576

People in this episode

Host: Derek

Guest: Melissa Proctor

Topics covered

• marketing
• sports
• career development
• branding
• personal story

Keywords

• CMO
• Atlanta Hawks
• Melissa Proctor
• branding
• NBA
• career
• marketing

Mentioned in this episode

Organizations: Atlanta Hawks, Turner Broadcasting System, Inc.

Books & works: From Ball Girl to CMO

Places: Miami, Wake Forest University, Central Saint Martins College of Art and Design, London

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