How to Make a Podcast the Cornerstone of Your Marketing
About this episode
Megan Yelaney discusses the importance of podcasts in marketing with strategist Kylee Chandler, exploring strategies for lead generation and audience growth.
In a world full of AI generated content, we need a place where we're NOT using AI—and a podcast gives you the place to do just that! I sat down with podcast strategist Kylee Chandler for a very inception-y conversation that felt like a masterclass I need for myself as much as for you. We get into why Instagram alone isn't cutting it anymore, how to turn your existing podcast episodes into lead magnets that actually convert, and the quiz strategy that brought one of Kylee's clients 8,500 email subscribers and a 77% revenue increase in a single year! If you've been on the fence about starting a podcast (or you have one and you're not using it to its full potential) this is your nudge! →Follow Kylee here: https://www.instagram.com/kyleejchandler/ →Follow Meg here: https://www.instagram.com/meganyelaney/ →Get your Free Personalized Podcast Growth Map: https://www.podcastmarketinghub.com/quiz →Map out your origin story that actually sells your offer with the Business Story Blueprint: https://meganyelaney.com/business-story-blueprint → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/07/06/ideas-for-podcast-growth-and-marketing
People in this episode
Host: Megan Yelaney
Guest: Kylee Chandler
Mentioned in this episode
Organizations: Instagram, Podcast Marketing Hub, Business Story Blueprint
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