How to Pick Stories That Convert in Your Content

How to Pick Stories That Convert in Your Content

From Business Not As Usual with Megan Yelaney by Megan Yelaney

June 29, 2026 · 28 min · Season 2 · Episode 53

About this episode

Megan Yelaney shares her process for selecting impactful stories in content creation, focusing on a specific reel about business owners returning from maternity leave.

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative choice. I'll walk you through the script line by line, why I picked THAT story when the trend is normally just funny, the moment my first AI draft was so bad I had to start over, and how I structured the caption so it does three things at once: hits the emotional pain point, walks you through my framework, and shows the result without sounding like a sales page. Plus a few side rants on why most messaging programs get it wrong, why you should NEVER AI-ify your client quotes, and why the "messy middle" of business is exactly where your breakthrough is hiding. →Apply for The Distinctive Edge (price raise after July 3): https://meganyelaney.com/tde →Listen to the Wildly in Demand Replays: https://meganyelaney.com/wildly-in-demand →If Netflix Had a Docuseries Trend Credit: https://www.instagram.com/reels/DaDfiBrNxwu/

People in this episode

Host: Megan Yelaney

Mentioned in this episode

Organizations: The Distinctive Edge, Netflix

Places: July 3

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