About this episode

In this episode, Kimberley Seldon and Elizabeth Rees discuss effective marketing strategies for interior designers to attract clients without waiting for perfection.

Struggling to get clients for your interior design business? You’re not alone—and it’s probably not a talent issue. In this episode, Kimberley Seldon sits down with Elizabeth Rees to break down what actually works when it comes to marketing for interior designers. Because the designers landing projects aren’t necessarily more skilled—they’re simply more visible, more consistent, and more willing to take action before they feel ready. If you’ve been relying on referrals, posting on social media without results, or waiting for the “right time” to put yourself out there, this conversation will change how you approach growth. This is a practical, no-fluff look at how to build traction, generate leads, and create momentum in your interior design business—without waiting for perfection. What you’ll learn in this episode: - Why referrals alone won’t sustain long-term growth in your interior design business - How to get interior design clients—even if you have no network - The real purpose of networking and how to use it to generate opportunities - Why visibility matters more than perfection in your marketing strategy - How to measure ROI beyond immediate revenue and short-term wins…

People in this episode

Host: Kimberley Seldon

Guest: Elizabeth Rees

Topics covered

• marketing strategies
• interior design
• client acquisition
• visibility
• networking
• scrappy marketing

Keywords

• interior design marketing
• client leads
• visibility in marketing
• networking strategies
• scrappy marketing
• referrals
• content repurposing
• business growth

More episodes of Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon

• EP 483 | CEO Decision-Making for Interior Designers with Andrea Liebross · June 1, 2026 · 34 min
• EP 482 | Interior Design Paint Color: Why It’s So Hard (Even for Pros) with Susan Jamieson · May 25, 2026 · 30 min
• EP 481 | Interior Design & Art Selection: Why Designers Must Lead with Sarah Hurt · May 18, 2026 · 32 min

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