About this episode

In this episode, David Carr and Ben Baker discuss the failures of marketing messaging and how to create effective communication strategies that build customer loyalty.

Why do so many companies invest in marketing tools and still get ignored? In this episode of the Business Roundtable Podcast, host David Carr, founder of Steward Your Business, sits down with Ben Baker, strategic communications expert and founder of Your Brand Marketing, to unpack why most outreach fails today — and it is rarely about the tools being used. It is about the alignment, or lack of it, behind the message. Ben brings over twenty-five years of experience helping mid to large size organizations fix broken communication ecosystems, align stakeholders, and build brands that earn long-term trust. Drawing from work across healthcare, manufacturing, B2B, government, and consumer brands, Ben explains why short-term thinking destroys customer relationships and how companies can shift toward messaging that actually builds loyalty and lifetime value. David and Ben also dig into the difference between brand building and marketing, why most organizations cannot clearly articulate what they do or who they serve, and how to use customer feedback as a genuine growth tool rather than a quarterly checkbox. If you are a business owner, executive, or leader who wants to stop wasting…

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