About this episode

The episode explores Bill Shufelt's journey to create a successful non-alcoholic beer in 2017 despite significant challenges.

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Topics covered

• non-alcoholic beer
• entrepreneurship
• brewing
• business challenges
• taste innovation

Keywords

• Athletic Brewing
• non-alcoholic beer
• Bill Shufelt
• brewing challenges
• 2017

Mentioned in this episode

Organizations: Athletic Brewing

Products: non-alcoholic beer

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