About this episode

The episode discusses Under Armour's aggressive strategies against Nike in 2014, including endorsement deals and challenges faced due to a retail partner's bankruptcy.

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Topics covered

• Under Armour
• Nike
• ecommerce
• athleisure
• endorsement deals
• bankruptcy

Keywords

• Under Armour
• Nike
• fitness apps
• endorsement deals
• bankruptcy
• ecommerce
• athleisure

Mentioned in this episode

Organizations: Under Armour, Nike

Products: fitness apps, athleisure

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