About this episode

The episode explores Gatorade's rise in the sports hydration market and the challenges it faces from major soft-drink companies.

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Topics covered

• sports hydration
• competition
• marketing
• athletes
• brand dominance

Keywords

• Gatorade
• Coke
• Pepsi
• sports hydration
• marketing
• Michael Jordan

Mentioned in this episode

Organizations: Gatorade, Coke, Pepsi

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