About this episode

The episode explores Gatorade's challenges in maintaining its dominance in the sports drink market as competition from Coca-Cola's Powerade intensifies.

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Topics covered

• sports drinks
• brand competition
• marketing strategies
• business challenges
• product evolution

Keywords

• Gatorade
• Powerade
• Coca-Cola
• Michael Jordan
• sports drinks
• competition
• marketing

Mentioned in this episode

Organizations: Coca-Cola

Products: Gatorade, Powerade

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