Episode 229: Krysta Jones and Sanja Ganja from THC Girls discuss their mission to bridge corporate and legacy communities

Episode 229: Krysta Jones and Sanja Ganja from THC Girls discuss their mission to bridge corporate and legacy communities

From Cannabis Tech Talks by Cannabis & Tech Today

June 18, 2026 · 12 min · Episode 229

About this episode

Krysta Jones and Sanja Ganja discuss their mission to connect community members with businesses in the cannabis industry through their marketing agency, THC Girls.

Starting from caregiving and cultivation in Colorado, Krysta and Sanja eventually created THC Girls to connect community members with businesses. Their marketing agency and community network now operates across New York, Miami, and Denver, using an app-based platform to maximize reach through their ambassador network. Their advice for new entrepreneurs? Evaluate your personal alignment with business goals and ensure realistic budgeting. They stress the importance of authenticity over pure business focus—strong community connections are their distinguishing factor in the cannabis space, they emphasize, their real competitive edge in this evolving industry. Looking toward 2026, they're focused on growing The Highly Connected app and The High Country Girls brand while maintaining genuine engagement. Their recent event success demonstrates how virtual tools and authentic relationships can create meaningful industry impact. Chapters: 00:00:45 - THC Girls: Marketing Agency & Community Building 00:02:15 - Bridging Legacy and Corporate Cannabis Communities 00:03:31 - From Caregiver to Cannabis Industry Leader 00:05:48 - Building Brands: Budget, Story, and Culture First 00:07:35…

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