Episode 230: SphereX VP of Marketing reveals How Free Roller Skates Built a Cannabis Empire
About this episode
Katie Mattox discusses how SphereX built a cannabis empire through innovative marketing strategies and community engagement.
When your Halloween party draws 700 people, you're doing something right. Katie Mattox, VP of Marketing at SphereX, explains how a distillate vape company captured 20% of Colorado's market by throwing roller skating parties and giving away unexpected gifts instead of just pushing products. Drawing from a decade at an event agency working with Budweiser and Michelob Ultra, she translated liquor marketing strategies to cannabis with remarkable results. The approach centers on emotional connections, not just transactions. While Colorado's cannabis industry declined since 2021 as tourism dried up, SphereX thrived by offering dispensaries twenty-five percent kickbacks on wholesale purchases for marketing reinvestment. This creative support allowed partners to run customized campaigns, from billboards to local artist collaborations. Recently, the brand expanded beyond vapes into adaptogenic mushroom gummies targeting older demographics. Their sleep gummies with five milligrams of THC and reishi have become particularly popular with novice consumers. SphereX also demonstrates values-driven marketing by supporting LGBTQ causes, recognizing the community's foundational role in cannabis…
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- Episode 229: Krysta Jones and Sanja Ganja from THC Girls discuss their mission to bridge corporate and legacy communities
- Episode 228: Michael Lucchino of Cannatrol on Drying, Curing & the Science of Better Cannabis
- Episode 227: Steve Fuhr of SciPhy Systems on EU GMP, Extraction, & the Future of Global Cannabis
- Episode 226: Tony Pagni on Building Apehex Pre-Roll Machines and the Future of Solventless Cannabis
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