CSTG 259: The Highest ROI Lead Source You're Ignoring | Zac Garside
About this episode
Zac Garside discusses the importance of email marketing as a high ROI lead source for home services.
Your email list is full of past customers ready to book again — you're just not showing up for them. Zac Garside from Send It breaks down why email is the lowest cost, highest ROI lead source in home services, how to stay out of spam, what makes people actually open and read your emails, and the simple three-line campaign that fills your calendar every single time. Connect with Zac: LinkedIn: https://www.linkedin.com/in/zacgarside/ Learn more about Send It: https://www.sendit.com 20 Free Email Templates: https://www.sendit.com Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/ #EmailMarketing #HVACMarketing #ContractorGrowth #HomeServices #ServiceBusiness #EmailList #MarketingStrategy #Entrepreneurship #BusinessGrowth #LeadGeneration Key Takeaways: Don't project your own email habits onto your customers. 10-20% open rates means your emails are going to spam. The from name matters more than the subject line. Commodity content kills…
More episodes of Can't Stop the Growth
- What Homeowners Actually Want From Contractors (New Survey Data) | Zac Dearing
- How to Scale a Home Service Business to $260M Without Big Goals | Paul Kelly
- You Don't Need More Leads, You Need Better Systems
- To the Point: Blue Collar Success with a Masterclass in Operational Excellence
- Replay: Five Foundations of Influence
- Replay: Five Ways to Love the Process
Explore listener stats, chart rankings, contacts and more on the Can't Stop the Growth podcast page.