1178: From Numbers to Narrative: Seeing the Business End-to-End | David Larson, CFO, Feedzai

1178: From Numbers to Narrative: Seeing the Business End-to-End | David Larson, CFO, Feedzai

From CFO THOUGHT LEADER by The Future of Finance is Listening

April 12, 2026 · 55 min

About this episode

David Larson discusses his journey from traditional finance roles to becoming CFO of Feedzai, emphasizing the importance of understanding business operations end-to-end.

David Larson still recalls the moment he challenged conventional thinking inside Thomson Reuters. A shared services team in Hyderabad, long viewed as transactional, held untapped potential. Rather than accept the status quo, Larson pushed to integrate the team into the broader finance function—despite resistance tied to time zones and skepticism. The effort required planning, persuasion, and patience, but ultimately reshaped how the organization operated. That moment reflects a career defined less by linear progression and more by deliberate expansion. Larson began in tax at Ernst & Young before pivoting into M&A, where he “didn’t know anything about valuing companies” (tells us). Over two decades, he developed a deep understanding of how businesses function end-to-end, leading due diligence, integrations, and go-to-market alignment. His willingness to step into the unfamiliar—relocating internationally, raising his hand for new roles, and moving beyond corporate development—enabled him to broaden into enterprise leadership. At Thomson Reuters, he progressed through finance leadership roles before becoming Chief Strategy Officer, gaining a long-term view of growth and…

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