About this episode

Darl Champion and Joel Williams discuss the decision to use billboard advertising in personal injury law and its implications.

Billboard advertising has often carried a stigma in the personal injury world, especially among trial lawyers. In this episode of Championing Justice, attorney Darl Champion sits down with fellow trial lawyer Joel Williams to explore why and how he made the decision to advertise on billboards, and how he avoided turning his firm into a settlement mill. Join us for a candid conversation about the pressures facing modern PI firms: rising digital ad costs, illegal solicitation, brand saturation,...

People in this episode

Host: Darl Champion

Guest: Joel Williams

Topics covered

• billboard advertising
• personal injury law
• trial lawyers
• marketing strategies
• legal ethics

Keywords

• billboard advertising
• personal injury
• trial lawyer
• marketing
• settlement mill

Mentioned in this episode

Organizations: The Champion Firm, Personal Injury Attorneys, P.C.

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• Episode 27: How AI Is Quietly Reshaping the Legal Industry · January 5, 2026 · 1h 2m
• Episode 26: The Art and Science of Performance in Trial Advocacy · October 1, 2025 · 47 min
• Episode 25: Starting, Growing & Managing a Law Firm (Part 2) · July 30, 2025 · 45 min
• Episode 25: Starting, Growing & Managing a Law Firm (Part 1) · July 23, 2025 · 52 min
• Episode 24: Radio Advertising for Law Firms with Gary Sarner · June 9, 2025 · 1h 8m

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