Episode 28: Why This Trial Lawyer Decided to Advertise on Billboards

About this episode

Darl Champion and Joel Williams discuss the decision to use billboard advertising in personal injury law and its implications.

Billboard advertising has often carried a stigma in the personal injury world, especially among trial lawyers. In this episode of Championing Justice, attorney Darl Champion sits down with fellow trial lawyer Joel Williams to explore why and how he made the decision to advertise on billboards, and how he avoided turning his firm into a settlement mill. Join us for a candid conversation about the pressures facing modern PI firms: rising digital ad costs, illegal solicitation, brand saturation,...

People in this episode

Host: Darl Champion

Guest: Joel Williams

Topics covered

• billboard advertising
• personal injury law
• trial lawyers
• marketing strategies
• legal ethics

Keywords

• billboard advertising
• personal injury
• trial lawyer
• marketing
• settlement mill

Mentioned in this episode

Organizations: The Champion Firm, Personal Injury Attorneys, P.C.

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