How Dhar Mann Turned After-School Specials Into A Billion-View Business

About this episode

Dhar Mann discusses his successful scripted-video business and expansion plans beyond traditional platforms.

Dhar Mann’s videos look simple, because they are simple: Someone acts badly, someone learns a lesson, everyone gets a moral by the end. You don’t have to be a kid to enjoy these, but it helps.The business behind them is complex. Mann has built a scripted-video studio that turns out TV-length episodes in weeks, generating billions of views a month. Now he tells me he’s expanding beyond YouTube and Facebook into places like Samsung TVs and Fox-backed microdramas, and he thinks the assembly line he’s built will work, there, too. Learn more about your ad choices. Visit podcastchoices.com/adchoices

People in this episode

Host: Peter Kafka

Guest: Dhar Mann

Topics covered

• business
• video production
• YouTube
• social media
• storytelling

Keywords

• Dhar Mann
• scripted videos
• YouTube
• Facebook
• microdramas
• business model
• viewership

Mentioned in this episode

Organizations: Samsung, Fox, Vox Media Podcast Network

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