Channels with Peter Kafka

Most of us stopped watching traditional TV a long time ago. Political campaigns, meanwhile, still spend most of their ad money there.Rob Flaherty has been trying to change that from inside Democratic politics. He’s been the digital guy for Hilary Clinton, and then Joe Biden, and then Kamala Harris’  2024 campaign. (Here’s his post-mortem of that one.) Now he runs a political shop of his own. We talk about why campaigns are still built around TV ads; why campaign consultants have financial incentives to keep buying them; and what it takes to reach voters who live on TikTok, YouTube, podcasts, group chats, and algorithmic feeds instead. We also talk about the difference between paying creators and earning their attention, why some candidates can make social media work without becoming AOC or Zohran Mamdani, and why the next real wave of political innovation may come from the 2028 primaries. Learn more about your ad choices. Visit podcastchoices.com/adchoices

David Ellison has won Warner Bros. Discovery. Now he has to figure out what, exactly, to do with it. LightShed analyst Rich Greenfield joins me to talk through the next version of the Paramount-Warner empire: Why Ellison wants to be Netflix; why CBS and the NFL still matter so much; and why simply bolting Paramount+ onto HBO Max won’t magically create a winning streamer. Then we zoom out to the much bigger problem for Hollywood: AI is making it easier and cheaper to create video, which could mean an explosion of stuff to watch — and a real challenge to the value of giant movie and TV libraries. Rich thinks the winners will need to become platforms, not just studios. We also talk about Meta’s Muse, and why Rich thinks it could be a much bigger deal than people realize. Learn more about your ad choices. Visit podcastchoices.com/adchoices

AI companies have spent years telling us that we’ll be able to use them to go shopping for us, or book us airplane tickets, or get us awesome restaurant reservations. None of that ever materialized.But in the last few weeks, services like Instinct and Meta’s Muse have made that promise feel much less theoretical.  Are they actually ready? What’s holding them back? And, crucially: Do we even want them doing this stuff for us? My pal Jason Del Rey, a longtime journalist who now writes The Aisle newsletter, spends all his time learning and thinking about this stuff. We talk about what “agentic shopping” really means, why it’s been harder to build than Silicon Valley expected, and what happens if it finally works: Who wins, who gets cut out, what happens to advertising — and why Amazon may have more to lose than almost anyone. And since you’re here: Channels listeners can start a 30-day free trial of The Aisle here. Or if Jason already sold you, subscribe today. Learn more about your ad choices. Visit podcastchoices.com/adchoices