How to Persuade Yourself Into the Person You Want to Be (w/ Jay Heinrichs)

How to Persuade Yourself Into the Person You Want to Be (w/ Jay Heinrichs)

May 18, 2026 · 56 min · Episode 502

About this episode

The episode discusses how ancient rhetoric can help individuals persuade themselves into becoming their best selves.

What if the reason you keep falling back on old habits isn't a lack of discipline — but a failure of persuasion? In this episode, we sit down with New York Times bestselling author Jay Heinrichs to explore how ancient rhetoric holds the secret to becoming the person your best self already believes you can be. You'll discover Aristotle's three-part framework for identity — craft, caring, and cause — and why shifting your self-talk from past-tense shame to future-tense action is the single most powerful lever for lasting change. 👉🏼 Get the full Listener's Guide here ❤️‍🔥 Free Newsletter & the Chase Club 👋 New to Chasing Excellence? Start here See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Hosts: Ben Bergeron, Patrick Cummings

Guest: Jay Heinrichs

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Organizations: Chasing Excellence

Books & works: New York Times, Listener's Guide

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