
The episode discusses the changing landscape of bourbon, focusing on Elijah Craig Barrel Proof C925 and production halts at Jim Beam.
Send us Fan Mail A trusted favorite doesn’t always hit the same—and that’s exactly why we poured Elijah Craig Barrel Proof C925 and talked through what’s changing in bourbon right now. We start with the big headline: Jim Beam plans to halt production at its main distillery for 2026. Instead of doom, we see a rational move in a market correcting after years of explosive demand. Tariffs, softer export lanes, and a small but real drop in U.S. alcohol consumption—especially among younger adults—a...
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