When Sunk Costs Take Flight
From Choiceology with Katy Milkman by Charles Schwab
April 6, 2026 · 36 min · Season 17 · Episode 2
About this episode
Katy Milkman explores why people tend to keep investing time, money, or effort into something even when future benefits no longer justify continuing.
People in this episode
Host: Katy Milkman
Topics covered
- sunk costs
- decision making
- behavioral economics
- investments
- psychology
Keywords
- sunk costs
- investment behavior
- decision making
- future benefits
- effort justification
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