When Sunk Costs Take Flight
About this episode
Katy Milkman explores why people tend to keep investing time, money, or effort into something even when future benefits no longer justify continuing.
Topics covered
- sunk costs
- decision making
- behavioral economics
- investments
- psychology
More episodes of Choiceology with Katy Milkman
- The Illusion of Number One
- The Algorithm Advantage
- Coming Soon: A New Season of Choiceology
- Playing the Long Game: The Power of Self-Control
- Bonus: A Sit Down With Katy Milkman & Angela Duckworth
- How Mindset Shapes Success
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