The Missing Rung: Why Your Innovation Efforts Remain Uninspiring and Empty
About this episode
The episode discusses the challenges organizations face in driving meaningful innovation and the importance of understanding what a category truly is.
The Missing Rung: Why Your Innovation Efforts Remain Uninspiring and Empty As the person responsible for driving innovation in your organisation, you have probably sat through a version of this conversation more than once. The leadership team agrees that a new category is needed. Everyone nods. A workshop is scheduled. Consultants are hired, sticky notes are deployed, and three months later the team resurfaces with a list of incremental improvements dressed up in the language of transformation. Nothing changes. The cycle repeats. This is not a talent problem. It is not a budget problem. It is not even a creativity problem — though it will feel like one. It is a navigation problem. And the reason it keeps recurring is that most organisations begin every innovation effort from the same invisible assumption: that they already know what kind of thing they are trying to become. They don’t. And without that clarity, no workshop, no consultant, and no off-site retreat will produce a genuinely new category. You will keep generating better versions of what you already are. There is a framework that changes this calculus entirely. It arrived quietly, in a new book by Joe Pine — the same…
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