About this episode

The episode discusses the challenges brands face in achieving effective measurement and accountability in retail media.

How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That’s one of the biggest questions and pressing challenges facing brands and retailers today. In this episode, Cara Pratt, President, Global Retail and Media, at Circana, is joined by DeeDee McCoy, Director of Omnichannel Marketing at Chomps, and David Parisi, SVP of Client Partnerships at Ibotta, to unpack the real barriers holding brands back from peak performance and what’s needed in the culture of measurement going forward.

People in this episode

Host: Cara Pratt

Guests: DeeDee McCoy, David Parisi

Topics covered

• Retail Media
• Measurement
• Household Growth
• Accountability
• Marketing Challenges
• Brand Performance

Keywords

• Retail Media
• Measurement
• Household Growth
• Accountability
• Marketing
• Brands
• Retailers

Mentioned in this episode

Organizations: Circana, Chomps, Ibotta

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• #5 - Unpacking CPG Trends — from GLP-1s to New Pockets of Growth · May 7, 2026 · 19 min

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