About this episode

Misty Muscatel Davis discusses the strategy behind Circana's rebrand and offers advice for marketers in a complex market.

Behind every tagline, there’s a story and a process. In this episode of Circana Unpacked, Circana’s Chief Marketing Officer Misty Muscatel Davis unpacks the strategy behind the organization’s own rebrand nearly four years ago and shares advice for marketers as they establish and enhance their identities in an increasingly complex market.

People in this episode

Guest: Misty Muscatel Davis

Topics covered

• marketing strategy
• branding
• rebranding
• market complexity
• identity enhancement

Keywords

• marketing
• branding
• rebrand
• strategy
• market complexity

Mentioned in this episode

Organizations: Circana

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