Agreena: Regenerative Agriculture, Data, and Carbon Markets

Agreena: Regenerative Agriculture, Data, and Carbon Markets

From Climate Rising by Harvard Business School Business & Environment Initiative

March 18, 2026 · 45 min

About this episode

Simon Haldrup discusses the challenges and opportunities of scaling regenerative agriculture through data and technology.

Simon Haldrup, founder and CEO of Agreena, joins Climate Rising to discuss how regenerative agriculture can scale beyond early adopters by focusing on farmer economics, data-driven decision-making, and flexible practice “toolboxes” rather than rigid labels. Based on Copenhagen, Agreena combines agriculture, finance and technology to work with 10,000 farmers across 20 countries. The conversation explores why adoption remains challenging despite long-term benefits, including thin margins, short planning horizons, and the risk of yield dips in the initial transition years. Simon also explains how Agreena uses satellite imagery, machine learning, and outcome-based verification to support both carbon credits and carbon insets, and how its two-sided platform aligns farmer incentives with corporate climate commitments. The episode closes with Simon’s perspective on the role of policy, finance, and technology in making regenerative agriculture the “new normal,” and advice for those interested in careers at the intersection of agriculture, climate, and systems thinking.

People in this episode

Guest: Simon Haldrup

Topics covered

  • regenerative agriculture
  • carbon markets
  • data-driven decision-making
  • farmer economics
  • technology in agriculture

Keywords

  • regenerative agriculture
  • carbon credits
  • machine learning
  • satellite imagery
  • farmer incentives

Mentioned in this episode

Organizations: Agreena

Places: Copenhagen, 20 countries

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