Scaling Regenerative Agriculture and Carbon Markets with Indigo Ag’s A.J. Kumar

Scaling Regenerative Agriculture and Carbon Markets with Indigo Ag’s A.J. Kumar

March 4, 2026 · 1h 2m

About this episode

A.J. Kumar from Indigo Ag discusses scaling regenerative agriculture and carbon markets, highlighting the company's support for farmers and the challenges they face.

Indigo Ag is one of the most active companies at the intersection of agriculture, carbon markets, and regenerative agricultural practices. A.J. Kumar, Vice President of Sustainability Sciences at Indigo discusses how the company is working with farmers, food companies, and carbon credit buyers to scale regenerative agriculture and unlock environmental and financial benefits. He explains how Indigo supports farmers with both biological inputs and sustainability incentives—from seed coatings and microbial sprays to data-driven tools and market access for carbon credits. A.J. also outlines the challenges farmers face adopting new practices, how Indigo addresses concerns around additionality and permanence in soil carbon projects, and how advances in AI and remote sensing are changing what’s possible in sustainable agriculture. This episode is a part of our series on Regenerative Agriculture, which includes two prior episodes featuring McKinsey & Company Partner Tom Brennan and our next episode with Agreena CEO & Founder Simon Haldrup. Visit climaterising.org to learn more

People in this episode

Host: Harvard Business School Business & Environment Initiative

Guest: A.J. Kumar

Mentioned in this episode

Organizations: Indigo Ag, McKinsey & Company, Agreena

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