#205 | The #1 Mistake MedTech Companies Make When Choosing Export Markets
About this episode
Hakeem Adebiyi discusses the critical importance of selecting the right export market for MedTech companies before engaging in market entry activities.
Are you spending time evaluating distributors, regulations, and trade shows before you've even confirmed you're targeting the right export market? Many MedTech companies assume international growth starts with finding distributors or navigating regulations. But the reality is that choosing the right market is often far more important than deciding how to enter it. In this episode, Hakeem breaks down the lessons from his conversation with Japan market expert Curt Jennewine and explains why market understanding should always come before market activity. Listeners will discover: Why market selection is often more important than market entry The three key questions every MedTech company should answer before exporting How to avoid costly mistakes that waste time, money, and momentum when expanding internationally Play this episode now to learn how to identify the right export markets for your MedTech product before investing valuable time and resources into expansion. This one is particularly strong because it reinforces your core positioning around MedTech exporting while giving listeners a practical framework they can apply immediately. Book a 30min Healthcare Export Accelerator…
People in this episode
Host: Hakeem Adebiyi
Guest: Curt Jennewine
Mentioned in this episode
Organizations: MedTech
Places: Japan
More episodes of Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
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- #212 | Stop Marketing Your MedTech Product. Do This Instead. (For Clinicians)
- #211 | The NUMBER ONE Reason Clinically Proven MedTech Products Still Fail
- #210 | 7 Essential Steps to Commercialise & Export Your Medical Device (For Clinicians)
- #209 | 5 Lessons You Should Know Before Commercializing & Exporting Your MedTech Product (For Clinicians)
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