Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
by Hakeem Adebiyi
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From 23 epsHost
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#206 | 5 Lessons Every MedTech Company Should Learn Before Exporting to Japan
Jun 23, 2026
Unknown duration
#205 | The #1 Mistake MedTech Companies Make When Choosing Export Markets
Jun 18, 2026
Unknown duration
#204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think
Jun 16, 2026
Unknown duration
#203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs
Jun 11, 2026
10m 43s
#202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It
Jun 9, 2026
11m 55s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | #206 | 5 Lessons Every MedTech Company Should Learn Before Exporting to Japan | Are you focusing on distributors, regulations, and trade shows before you've even confirmed that Japan is the right market for your MedTech product?Many MedTech companies approach Japan by immediately looking for distributors, regulatory support, or commercial partners. But as Hakeem explains in this episode, the most successful companies start somewhere else entirely. Drawing on key lessons from his conversation with Japan market expert Curt Jennewine, this episode explores how to evaluate market opportunity, avoid costly assumptions, and build a market-entry strategy that matches your resources and objectives.Listeners will discover:Why market understanding should always come before market activityHow Japan's quality expectations can strengthen your overall international businessThe key factors to consider when selecting distributors and planning your export strategyPlay this episode now to discover the lessons that can help you avoid costly mistakes and improve your chances of successfully exporting your MedTech product to Japan.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech. | — | ||||||
| 6/18/26 | #205 | The #1 Mistake MedTech Companies Make When Choosing Export Markets | Are you spending time evaluating distributors, regulations, and trade shows before you've even confirmed you're targeting the right export market?Many MedTech companies assume international growth starts with finding distributors or navigating regulations. But the reality is that choosing the right market is often far more important than deciding how to enter it. In this episode, Hakeem breaks down the lessons from his conversation with Japan market expert Curt Jennewine and explains why market understanding should always come before market activity.Listeners will discover:Why market selection is often more important than market entryThe three key questions every MedTech company should answer before exportingHow to avoid costly mistakes that waste time, money, and momentum when expanding internationallyPlay this episode now to learn how to identify the right export markets for your MedTech product before investing valuable time and resources into expansion.This one is particularly strong because it reinforces your core positioning around MedTech exporting while giving listeners a practical framework they can apply immediately.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech. | — | ||||||
| 6/16/26 | #204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think | Have you ruled out Japan because you've been told it's too difficult, too expensive, or takes too long to enter?Many MedTech companies overlook Japan because they assume the regulatory process is complex, the culture is difficult to navigate, and market entry requires significant resources. But the reality has changed. In this episode, Japan market expert Curt Jennewine explains why many of the traditional barriers are no longer as challenging as they once were and what MedTech companies need to understand before entering one of the world's largest healthcare markets.Listeners will discover:Why success in Europe or the US doesn't automatically guarantee success in JapanHow Japan's regulatory, reimbursement, and distributor landscape has evolved in recent yearsWhat MedTech companies should look for when selecting partners and building a successful export strategy for JapanPlay this episode now to discover whether Japan could be a faster, more accessible, and more commercially attractive export market than you think.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech. | — | ||||||
| 6/11/26 | #203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs✨ | failure in MedTechresilience in business+4 | — | — | — | MedTechfailure+6 | — | 10m 43s | |
| 6/9/26 | #202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It✨ | MedTech adoptionhealthcare priorities+3 | — | — | — | MedTechhealthcare problem+3 | — | 11m 55s | |
| 6/4/26 | #201 | Why Most MedTech Companies Stay Busy But Never Grow (For Clinicians Trying to Export)✨ | MedTech growthbusiness strategy+5 | — | — | — | MedTechbusiness growth+8 | — | 12m 58s | |
| 6/2/26 | #200 | 5 Exporting Growth Lessons Most MedTech Founders Learn Too Late For Clinicians)✨ | MedTech growthoperational discipline+4 | Joshua Gould | The Big Word | — | MedTechexporting+5 | — | 5m 40s | |
| 5/28/26 | #199 | Why Exporting Into Too Many Markets Can Destroy Your MedTech Business✨ | international expansionMedTech business+4 | — | — | — | MedTechexporting+5 | — | 6m 05s | |
| 5/26/26 | #198 | 5 Costly Mistakes MedTech Companies Make When Exporting Internationally(for clinicians)✨ | MedTech export strategyoperational mistakes+4 | Joshua Gould | — | — | MedTechexporting+6 | — | 42m 09s | |
| 5/21/26 | #197 | The NUMBER ONE Reason Why Medical Device Adoption Fails And How to Realign For Greater Exporting Success (For Clinicians)✨ | medical device adoptionbehavioral change+3 | — | — | — | medical devicesadoption failure+5 | — | 6m 11s | |
| 5/19/26 | #196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business✨ | medical device adoptionbehavior change+3 | — | Linkedin | — | medical deviceshealthcare+5 | — | 47m 43s | |
| 5/14/26 | #195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)✨ | medical device distributionexporting success+4 | — | — | — | medical deviceexporting+5 | — | 8m 59s | |
| 5/12/26 | #194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships✨ | medical device exportingcustomer retention+3 | — | — | — | medical deviceexporting+6 | — | 5m 12s | |
| 5/7/26 | #193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead✨ | medical device adoptionpatient convenience+3 | — | — | — | medical devicesexporting+5 | — | 30m 40s | |
| 5/5/26 | #192 | The Top 3 Mistakes Clinicians Make When Launching Medical Devices, And How To Achieve Market Exporting Readiness✨ | medical device launchcommercial strategy+3 | — | — | — | medical devicego-to-market strategy+5 | — | 4m 39s | |
| 4/30/26 | #191 | The Costly Mistake Of Separating Regulatory Decisions From Commercial Strategy For MedTech Exporting (For Clinicans)✨ | regulatory compliancecommercial strategy+3 | — | — | — | regulatory approvalcommercial strategy+5 | — | 33m 49s | |
| 4/28/26 | #190 | Why Being Afraid Of Failure Is A Mistake For Medical Device Innovators, And How To Change It✨ | fear of failuremedical device innovation+3 | — | — | — | medical deviceinnovation+5 | — | 10m 41s | |
| 4/23/26 | #189 | What If Everything You Assumed About Feedback Is Wrong, And It’s Costing You Medical Device Sales?✨ | feedbackmedical device sales+3 | — | — | — | medical devicefeedback+4 | — | 10m 03s | |
| 4/21/26 | #188 | Why Blaming Distributors for Slow Adoption Is a Costly Mistake, And How to Fix Your Medical Device Exporting Strategy (For clinicians)✨ | medical device exportingmarket adoption+3 | — | — | — | medical deviceexporting strategy+5 | — | 3m 54s | |
| 4/16/26 | #187 | The Dangerous Assumptions You're Making About Exporting Your medical Device, And What You Must Diagnose Now✨ | MedTech exportingdecision-making framework+3 | — | — | — | medical deviceexporting+5 | — | 9m 54s | |
| 4/14/26 | #186 | Why the Status Quo in Clinician Relationships is Dangerous And What Needs to Change in Your Medical Device Exporting Partnerships✨ | medical device distributionclinician relationships+4 | — | — | — | medical deviceexporting+6 | — | 16m 43s | |
| 4/9/26 | #185 | The Real Reason Being Hands-Off with Distributors Is the Worst Move Clinicians Can Make And How To Take Control Of Your Medical Device Export Business✨ | medical device exportdistributor relationships+3 | — | — | — | medical deviceexport+6 | — | 23m 58s | |
| 4/7/26 | #184 | The 1 Hidden Roadblock Affecting Your Medical Device Exporting Launch And How To Change It Fast (For Clinicians)✨ | medical device exportingstakeholder engagement+3 | — | — | — | medical deviceexporting+5 | — | 8m 18s | |
| 4/2/26 | #183 | Why Only Focusing On Clinicians Is Hurting Your Medical Device Launch And The Simple Steps You Can Take TO Explode Your Exporting Success✨ | medical device launchstakeholders in healthcare+3 | — | — | — | medical deviceexporting+5 | — | 39m 27s | |
| 3/31/26 | #182 | Why Jumping To Clinical Trials Too Soon With Your Medical Device Prototype Can Be Fatal For Your Startup (For Clinicians)✨ | clinical trialsMedTech prototype+4 | — | — | — | MedTechclinical trials+3 | — | 5m 26s | |
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