About this episode

Ed Heil discusses the importance of storytelling in club marketing and the challenges clubs face in effectively communicating their values.

Half of all clubs have a waitlist right now, and the difference between the ones that do and the ones that don’t usually has nothing to do with the golf course. Join Derek with Ed Heil, founder of StoryTeller Club Marketing, who has spent two decades helping clubs figure out why their story isn’t landing the way they think it is. Ed walks through what that disconnect actually costs a club, from the 18 month window when a new member is most likely to become an advocate, to the shift happening right now in how people search for anything, including a club. Google traffic is down. AI search is up. And underneath all of it sits the same problem he keeps running into in his own work: clubs with core values so safe they could belong to any club in the country, and content with nowhere real to attach to. If you’ve ever wondered why your communications aren’t landing the way they used to, this conversation is a good place to start. For more information, visit www.sussner.com#PrivateClub #ClubIndustry #LeadershipPodcast #Branding #BrandingStrategies #ClubsMadeMeaningful

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• Ep 117: Strategy, Not Tactics with Avi Olitzky of Olitzky Consulting Group · July 13, 2026 · 29 min
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