About this episode

Avi Olitzky discusses the difference between strategy and tactics in club management and the importance of belonging.

Most clubs think they have a strategy towards the future when what they usually have is a list of tactics to deal with the now. Join Derek with Avi Olitzky, president and principal consultant at Olitzky Consulting Group, who has spent his career helping membership organizations understand and close that gap. Avi came to this work not through club management but through years of leading congregations and advising nonprofits, and that vantage point is exactly what makes his thinking on belonging land the way it does. A congregation and a private club have more in common than most people realize. Sacred purpose, high emotion, legacy families, competing expectations, and deep questions about relevance. A club is never just amenities, it’s a promise of belonging wrapped up into an experience, and that’s exactly where the work sits. If your club is doing a lot but can’t quite say what it’s building toward, this episode is for you. For more information, visit www.sussner.com#PrivateClub #ClubIndustry #LeadershipPodcast #Branding #BrandingStrategies #ClubsMadeMeaningful

More episodes of Clubs Made Meaningful

• Ep 116: Putting Your Story Together with Ed Heil of StoryTeller Club Marketing · June 29, 2026 · 41 min
• Ep 115: The Data Behind Belonging with Dr. April Seifert of Sprocket CX · June 15, 2026 · 48 min

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