
You’re Not Stuck, You’re Running an Old Story | Will Steel
From Coachful Coaching Leadership Podcast by David Fung
April 20, 2026 · 36 min
About this episode
Will Steel discusses overcoming limiting beliefs and achieving business growth with less effort.
In this episode of the Coachful Coaching Leadership Podcast, I sit down with Will Steel, a high performance and executive coach, author of Free to Lead , and a former RAF fast jet pilot turned commercial pilot turned coach to founders and business leaders. Will shares the moment in officer training when he almost got kicked out for "keeping his head down," and how being told to actually be himself led to him graduating 18 weeks later with the leadership trophy. From there we get into the real stuff: the limiting beliefs that quietly run people's lives, why business owners hit a ceiling around the $1M mark, and how one of his clients went from working 60 to 70 hours a week down to 12, while growing the business from barely keeping the lights on to $7M. We also talk about: The "I'm not enough" story almost every leader is secretly carrying Why you can't logic someone into giving up control (and what actually works) How a scientist doubled his income and cut his hours in half after one single insight The simple practice Will uses to stay grounded and grateful If you're a founder, business owner, or leader who feels like the lid on your growth is you, this one is…
People in this episode
Host: David Fung
Guest: Will Steel
Topics covered
- leadership
- coaching
- business growth
- limiting beliefs
- work-life balance
- entrepreneurship
Keywords
- leadership trophy
- business owners
- growth ceiling
- work hours
- high performance coaching
- entrepreneurial mindset
Mentioned in this episode
Organizations: RAF, willsteel.com, YouTube, Spotify, Apple Podcasts
Books & works: Free to Lead
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