
C&C Pod - Jim Herbert, CEO of Patchworks
From Cocktails & Commerce Podcast by Brian Walker & Bill Friend
November 7, 2025 · 52 min
About this episode
In this episode, Jim Herbert, CEO of Patchworks, discusses the evolution of composability and integration in commerce while enjoying Pisco Sours.
This episode Bill and I are joined by Jim Herbert , CEO of Patchworks to mix up a few too many Pisco Sours - complete with reverse dry shakes and a bit of history - and talk about the evolution of composability, integration, MACH architectures, and agentic commerce systems. Patchworks is a solution provider competing in the dynamic, rapidly evolving integration platform-as-a-service market (aka: iPaaS). Patchworks describes its mission as one to make integrations effortless. Prior to Patchworks, Jim was key leader at services firms Sceneric and Publicis Sapient, before he moved to the platform side with BigCommerce, working with some of the biggest names in eCommerce across the UK and Europe. Bill and I have known Jim for some time and wanted to have him on the show to learn more about Patchworks and get his perspective on this dynamic market we all find ourselves in. So, please pour yourself something to sip along and enjoy our conversation with Jim. Cheers! Episode Chapters: * Welcome and the Pisco Sour: Reverse dry shakes, cocktail foam science, and the mixology rivalry between Chile and Peru. Who really invented the Pisco Sour? * Hey Kai! Explaining Patchworks to an…
People in this episode
Hosts: Brian Walker, Bill Friend
Guest: Jim Herbert
Topics covered
- Pisco Sour
- integration
- MACH architectures
- composable commerce
- agentic commerce systems
Keywords
- Pisco Sour
- integration platform-as-a-service
- MACH architecture
- composable commerce
- APIs
- AI
Mentioned in this episode
Organizations: Patchworks, Sceneric, Publicis Sapient, BigCommerce
More episodes of Cocktails & Commerce Podcast
- C&C Pod: Tomasz Pindel, Founder & CEO of Voucherify · May 8, 2026 · 1h 18m
- C&C Pod: Steve Papa, Commerce OG - Endeca, Toast, and Parallel Wireless · April 23, 2026 · 1h 4m
- C&C Pod: Steve Kramer, Founder & CEO of Workjam - and Commerce OG · April 14, 2026 · 1h 3m
- C&C Pod: Rob Garf, Head of Strategy, Cordial · April 6, 2026 · 50 min
- C&C Pod: Nitin Mangtani, EVP of Agentforce Commerce & Retail Cloud at Salesforce · March 27, 2026 · 59 min
- C&C Pod: John Williams, Founder, Co-CEO & CTO of Amplience · March 19, 2026 · 56 min
Explore listener stats, chart rankings, contacts and more on the Cocktails & Commerce Podcast podcast page.