C&C Pod - Kailin Noivo, Co-Founder & President of Noibu

About this episode

Kailin Noivo discusses eCommerce analytics and the impact of Answer Engine traffic with hosts Bill Friend and Brian Walker.

Bill and I are joined by Kailin Noivo to mix up a NA cocktail and talk about eCommerce analytics and what is happening ‘for realz’ with Answer Engine traffic and impact today. Kailin is the co-founder and President of Noibu , where he leads the company’s mission to help eCommerce businesses identify and eliminate both small and large problems that impact traffic, conversion and bounce rates. Since launching in 2017, Noibu has grown quickly into a trusted platform used by many leading global retailers and brands. Prior to founding Noibu, Kailin worked in software engineering and product roles that gave him a first-hand view of the hidden costs of undiagnosed website issues. Bill and I wanted to connect with Kailin and understand his perspective on the market and what he is hearing from the many merchants leveraging the Noibu solution. So please pour yourself something to sip along with us and enjoy our fascinating conversation with Kailin. Cheers! Episode Chapters: * Welcome and The Paper Crane: NA riffs, maple syrup, and a Kyoto memory. * Hey Kai! Explaining Noibu, making online shopping easy with that extra cocktail. * The Noibu founders story: From VR shopping to finding the…

People in this episode

Hosts: Brian Walker, Bill Friend

Guest: Kailin Noivo

Topics covered

• eCommerce analytics
• NA cocktails
• website issues
• traffic impact
• conversion rates
• AI in eCommerce

Keywords

• eCommerce
• analytics
• Noibu
• traffic
• conversion
• bounce rates
• AI
• website issues

Mentioned in this episode

Organizations: Noibu

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