The Future of Performance Marketing with Marcus Hemsley

About this episode

Robert Curtis interviews Marcus Hemsley about the future of performance marketing and the importance of nurturing customer relationships.

In this episode of Coffee with Curtis, Robert is joined by Marcus Hemsley, founder of Fountain Partnership. They discuss the current landscape of performance marketing, emphasizing the importance of nurturing existing customer relationships over chasing new leads. He highlights the balance between brand and performance marketing, the role of trust in building customer relationships, and the impact of AI on marketing strategies. Marcus also shares insights on effective business growth strategies, the significance of purpose in business, and his personal commitment to environmental sustainability through the Million Tree Pledge.

People in this episode

Host: Robert Curtis

Guest: Marcus Hemsley

Topics covered

• performance marketing
• customer relationships
• brand marketing
• trust in marketing
• AI in marketing
• business growth strategies
• environmental sustainability

Keywords

• performance marketing
• customer relationships
• brand marketing
• AI
• business growth
• environmental sustainability
• Million Tree Pledge

Mentioned in this episode

Organizations: Fountain Partnership

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