Coffee with Curtis

In this episode of Coffee with Curtis, Robert sits down with Shahni Ben-Haim, founder and CEO of SBH Media Relations, to explore why PR still matters in a world dominated by social media, AI and the attention economy. Shahni breaks down the difference between public relations, media relations and marketing, and explains why earned media still plays a critical role in building trust, credibility and authority for B2B companies. Together, they discuss how startups and growth-stage businesses can use PR to elevate their profile, support sales, strengthen founder brands and turn media coverage into a wider content engine. They also dive into the changing media landscape, the role of thought leadership, the rise of human-led brands, and how AI is reshaping the way companies are discovered, researched and trusted. If you work in B2B marketing, growth, communications or founder-led business building, this is a smart conversation on why PR is far from dead and why it may be more valuable than ever.

In this episode of Coffee with Curtis, Robert is joined by AB Lieberman, CEO of Clicks Talent. The conversation covers the evolution of influencer marketing, the growing demand for authenticity in content, and AI’s expanding role in the industry. AB unpacks his journey from freelancer to CEO, shares the mission behind Clicks Talent, and offers practical advice for building high-impact influencer programs. They examine the shift from traditional social media to interest-based platforms like TikTok and strategies for capitalizing on these trends. Other highlights include moving beyond persona-based targeting toward engagement-first approaches, the rising potential of TikTok and LinkedIn for B2B marketing, and the power of user-generated content. AB also delves into the emergence of AI influencers and the challenges of balancing automation with human creativity in content production.

On this episode of Coffee with Curtis, Robert is joined by Yael Morris, founder of Decode Insights, to unpack the hidden power of customer insights in sales and marketing. They dive into what really drives customer behavior, why most feedback methods fall short, and how asking better questions leads to better results. From the psychology of sales conversations to the role of AI in decoding patterns, this episode is packed with real talk, real stories, and real takeaways. Whether you’re B2B or B2C, Yael’s insights will challenge your assumptions and help you build deeper, trust-driven customer relationships.

Robert is joined by Jacqueline Rose, a leading voice in educating people about women's health, perimenopause and menopause. Jacqueline shares with us just how this stage of life for all women can impact their performance in the workplace, especially in highly results driven roles of business like leadership, sales and marketing. Women's health issues are still not an understood area in the workplace, even with women and this episode lifts the lid on this important topic. Jacqueline takes us through the causes, symptoms and how women can be supported to continue to impact the world of work.

Robert is joined on this episode of Coffee with Curtis by Sarah Dray, CEO of Dray Translations. Sarah has built the leading legal translation company in Israel, working with all the major law firms. We discuss the power of language in business and how it can be used to open new markets for companies. Trust in business is always essential, even more so when translating legal documentation. Sarah tells us how she built a reputation in her work, why having her name above the door matters, and creating her personal brand on LinkedIn. We also chat about her career from lawyer to business owner and the rewards and struggles in a 10-year journey of developing her company. Sarah wraps up by giving us an insight into the future of translation with the rise of AI and where she wants to take her business forward.

Robert is joined by Guy Gordon on this episode of Coffee with Curtis. Guy is a brand strategist and storyteller, and who can resist a story told in an Irish accent. Guy shares his methodology when approaching how companies develop their brand and gives outstanding examples from his two decades in the sector working with some of the biggest names like Saatchi and Amazon. We hear about his favorite campaigns, the campaign he'd most love to work on, and the humanizing of a brand using personal branding opportunities through social media. A jam-packed episode.

BONUS EPISODE: Robert is joined by Simon Gerstler, co-CEO's of Pipe. They sit down for an end of year review and look back at the market changes. Both share who were the stand out companies from their client portfolio over the last months and discuss why LinkedIn remains such an important tool in your GTM strategy. They discuss their proudest moments from 2022 professionally, what companies need to do to win in 2023 and other market insights for the upcoming year.

Robert is joined by Yardenne Assa and Stephie Knopel, co-founders of Unboxable, an HR tech platform that is changing the way we hire talent to focus on relevancy and skillset. We had a great conversation on how the workforce is changing, how recruiting is adapting as well other big themes happening in the world of work. Ahead of international women's day, we also discuss their views on being coined 'female founders' and lots more.