Julian Liniger: The Surprising Truth About Who's Buying Bitcoin

Julian Liniger: The Surprising Truth About Who's Buying Bitcoin

July 14, 2026 · 32 min · Season 5 · Episode 526

About this episode

Natalie Brunell interviews Julian Liniger about the unexpected demographics of Bitcoin buyers in Europe and the current market trends.

Who's really buying Bitcoin right now -- and why aren't more people paying attention? This week on Coin Stories, Natalie sits down with Julian Liniger, co-founder and CEO of Relai, Europe's leading Bitcoin-only exchange, live at BTC Prague. After onboarding more than 100,000 Europeans to Bitcoin, Julian has a rare, ground-level view of who's actually buying — and it's not who you'd expect. He shares what his data reveals about everyday people turning to Bitcoin, why European savers feel squeezed, why retail interest has gone quiet, and where he thinks the price goes from here. We discuss: The surprising kind of person quietly buying the most Bitcoin in Europe The one thing that always brings retail buyers rushing back Why Julian thinks the worst is behind us in this bear market— and how high he sees Bitcoin going next The mindset that keeps people "too late" to Bitcoin, over and over Julian's plan to turn a Bitcoin app into a billion-dollar public company ---- Order Natalie's new book "Bitcoin is For Everyone," a simple introduction to Bitcoin and what's broken in our current financial system: https://amzn.to/3WzFzfU ---- Speed is my go-to Bitcoin Lightning wallet! Send, receive…

People in this episode

Host: Natalie Brunell

Guest: Julian Liniger

Topics covered

Sponsors

Speed

Mentioned in this episode

Organizations: Relai, Ledn

Books & works: Bitcoin is For Everyone

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