About this episode

The episode discusses Golden Goose's strategic decisions for future growth in the luxury market.

In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.

People in this episode

Host: Brian Kenny

Guests: Juan Alcacer, Alexandre Daillance

Topics covered

• luxury brand growth
• fashion industry
• sneaker market
• international expansion
• co-creation
• imperfection in fashion

Keywords

• Golden Goose
• luxury brand
• sneakers
• fashion norms
• growth strategy
• co-creation
• international markets

Mentioned in this episode

Organizations: Golden Goose, Harvard Business School

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