Why the Commonwealth Bank of Australia Opened Up to Customers about Credit Card Risks
About this episode
The episode discusses the Commonwealth Bank of Australia's transparency about credit card risks and its implications for customer decision-making and bank performance.
A bank’s decision to experiment with being more transparent with about credit card drawbacks might help customers make better choices, but would those choices come at the expense of bank performance? Harvard Business School Professor Leslie John joins Brian Kenny to discuss the case, “Commonwealth Bank of Australia: Unbanklike Experimentation” and ideas related to her new book, Revealing: The Underrated Power of Oversharing. They explore the benefits and potential drawbacks to the bank “oversharing” information with customers.
People in this episode
Host: Brian Kenny
Guest: Leslie John
Topics covered
- transparency
- credit card risks
- customer choices
- bank performance
- oversharing
- financial services
Keywords
- Commonwealth Bank
- credit card
- transparency
- customer choices
- oversharing
- bank performance
- Leslie John
- Brian Kenny
Mentioned in this episode
Organizations: Commonwealth Bank of Australia
Books & works: Revealing: The Underrated Power of Oversharing, Commonwealth Bank of Australia: Unbanklike Experimentation
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