Should I Include Everything in My Membership?

About this episode

In this episode, Shana discusses the implications of including all programs in a membership and offers strategies for sustainable membership growth.

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members On a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships: If you have lots of programs, should everything be included in your membership? It’s tempting to want to give members everything . Members often feel like they should get access to everything, too. But is that actually the best strategy for your business? In this episode, we break down why including everything inside your membership may not be sustainable - and what to do instead. In this episode, you’ll learn: Why including all programs inside your membership can hurt profitability The difference between rewarding members and restricting your offers How to use first access as a powerful (and simple) marketing strategy Why first access works for both members and your email list How to offer member discounts without underpricing your programs Your membership should feel valuable without limiting your growth. By offering members first access, a discount, or both, you reward loyalty while keeping your offers…

People in this episode

Host: Shana Lynn Bresnahan

Topics covered

• membership strategy
• profitability
• member rewards
• marketing strategy
• sustainability

Keywords

• membership
• programs
• profitability
• marketing
• member discounts
• sustainability

Mentioned in this episode

Organizations: Retain, Membership Retention Roadmap, retainguide.com

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