How Boutique Consulting Firms Win High-Stakes Advisory Work in a Changing Market With Neal McNamara

How Boutique Consulting Firms Win High-Stakes Advisory Work in a Changing Market With Neal McNamara

From Consulting Leaders by GHA Marketing

June 9, 2026 · 41 min

About this episode

Neal McNamara discusses how boutique consulting firms can thrive in a changing market by focusing on relationships and trust.

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Neal McNamara has spent more than 25 years advising organizations through some of their most critical business moments. Before founding Virtas Partners, he led KPMG’s Accounting Advisory Services division across the U.S. and Americas, overseeing a 350-person consulting practice supporting acquisitions, IPOs, restructurings, carve-outs, and complex transformations for Fortune 500 companies and private equity-backed businesses. Today, Neal is building Virtas Partners into a different kind of consulting firm, one designed for complexity, relationships, and long-term trust. The firm works closely with CFO organizations, investors, and executive teams facing operational and financial inflection points where execution and judgment matter more than ever. What makes Neal especially relevant for professional services leaders is how openly he…

People in this episode

Host: GHA Marketing

Guest: Neal McNamara

Topics covered

  • consulting
  • lead generation
  • B2B business
  • branding
  • AI in consulting
  • talent retention

Keywords

  • consulting firms
  • lead generation
  • B2B
  • branding
  • AI impact
  • talent retention
  • financial advisory

Mentioned in this episode

Organizations: KPMG, Virtas Partners

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