How to Win Bigger Clients Through ProActive Selling™ With Christine Rogers
From Consulting Leaders by GHA Marketing
June 3, 2026 · 22 min
About this episode
Christine Rogers discusses strategies for winning bigger clients through proactive selling and building trust in B2B environments.
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Christine Rogers has spent her career helping organizations build stronger sales and leadership systems, first as a sales leader inside high-growth companies, and now as CEO of M3 Learning. Today, she works with firms across technology, AI, legal, manufacturing, energy, logistics, and professional services to help teams become more strategic, proactive, and trusted in the way they sell. What makes Christine’s perspective especially relevant for professional services leaders is her focus on practical execution. Her work goes beyond theory and motivation. She helps firms create repeatable processes for building trust, managing complex buying decisions, improving client conversations, and developing teams that can consistently win and retain business. In this conversation, Christine shares what separates firms that scale sustainably…
People in this episode
Host: GHA Marketing
Guest: Christine Rogers
Topics covered
- lead generation
- proactive selling
- client acquisition
- trust building
- B2B marketing
- sales leadership
Keywords
- lead generation
- proactive selling
- B2B business
- sales leadership
- client retention
- trust building
- AI in sales
Mentioned in this episode
Organizations: M3 Learning
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