Chasing Shiny Objects

Chasing Shiny Objects

From Content, Briefly by Superpath

March 25, 2026 · 28 min · Episode 143

About this episode

The episode discusses how to differentiate between fleeting trends and genuine opportunities in marketing.

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a Linke...

People in this episode

Host: Jimmy Daly

Guests: Eric Doty, Chloe Thompson

Topics covered

  • marketing
  • opportunity assessment
  • decision making
  • shiny objects
  • business strategy

Keywords

  • marketing
  • shiny objects
  • opportunity
  • business strategy
  • decision making

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