Why Most Content Marketing Reporting Is a Waste of Time

Why Most Content Marketing Reporting Is a Waste of Time

March 20, 2026 · 35 min · Episode 142

About this episode

Alex and Brad Smith discuss why most content marketing reporting is ineffective and suggest alternatives.

In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep...

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