Why Most Content Marketing Reporting Is a Waste of Time
From Content, Briefly by Superpath
March 20, 2026 · 35 min · Episode 142
About this episode
Alex and Brad Smith discuss why most content marketing reporting is ineffective and suggest alternatives.
In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep...
People in this episode
Host: Alex
Guest: Brad Smith
Topics covered
- content marketing
- reporting
- business strategy
- marketing effectiveness
- data analysis
Keywords
- content marketing
- reporting
- uSERP
- Brad Smith
- marketing strategy
Mentioned in this episode
Organizations: uSERP
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