Evolving Your Website Alongside AI and Shifting Buyer Expectations

From Content Marketing, Engineered Podcast | TREW Marketing by TREW Marketing & Wendy Covey

February 26, 2026 · 41 min · Season 1 · Episode 218

About this episode

Wendy Covey discusses the evolution of chatbot technology and its impact on B2B marketing with John Greely.

Chatbot technology has evolved dramatically in just the past few years. Powered by today’s large language models, what was once a clunky, frustrating tool is now transforming industrial websites into dynamic, conversational buying experiences while also giving marketers unprecedented visibility into what their buyers truly want to know. In this episode, Wendy Covey sits down with John Greely, VP of Marketing at Navu, to explore a pressing question facing B2B marketers today: What is you...

People in this episode

Host: Wendy Covey

Guest: John Greely

Topics covered

AI
website evolution
B2B marketing
chatbot technology
buyer expectations

Keywords

chatbot
AI
B2B
marketing
buyer expectations
website
conversational experiences

Mentioned in this episode

Organizations: Navu