Using Your Sales Team to Amplify Your Marketing Efforts

Using Your Sales Team to Amplify Your Marketing Efforts

April 2, 2026 · 35 min · Season 1 · Episode 220

About this episode

This episode discusses how to leverage your sales team to enhance marketing efforts through strong relationships.

Your marketing efforts may be strong, but are you using your sales team to take them to the next level? Many industrial marketers overlook sales as a powerful extension of marketing. In this episode, we show you exactly how to build relationships with your sales team to amplify your marketing efforts. In this episode, Wendy talks with, Luke Wittenbraker, Sales and Marketing Director at Mactech, about how building strong relationships with your sales team can significantly amplify your m...

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