How Therapists Can Build a Profitable CE or Online Course Business (Without Burnout) with Justin Allan Montgomery | continuing education | private practice | therapist passive income
About this episode
In this episode, Lisa Mustard interviews Justin Allan Montgomery about building a profitable continuing education business for therapists without experiencing burnout.
🫐Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE for a free trial .🫐 In this episode of The Therapy Show , I sit down with nurse practitioner and entrepreneur Justin Allan Montgomery, founder of ProCourseStart, to talk about something so many of you ask me about - how to create and grow a continuing education business. Justin shares his journey from working in urgent care and emergency settings to building a multi–seven-figure CE company that allowed him to retire from clinical practice at 39. We talk openly about burnout, the "time-for-money trap," and why so many therapists are looking for new ways to expand their impact and income without leaving the profession they love. We dive into what actually makes a CE business successful. Justin breaks down the three types of CE models, explains why your value proposition is everything, and shares why building an audience is more important than just posting your course in a few Facebook groups and hoping for sales. We also talk about niching down, creating transformational (not just informational) courses, and how to position your expertise so it truly stands out. If you've ever thought about…
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