About this episode

Logan Shinholser and Patrick Sculley discuss a 90-day plan for getting cited by AI search engines like ChatGPT, Gemini, and Claude for remodeling companies.

Is your remodeling company being recommended by ChatGPT, Gemini, and Claude — or would you even know if it was? In this episode of the Contractor Growth Network podcast, Logan sits down with Patrick Sculley, CGN's in-house SEO lead, to walk through a 90-day plan for getting cited in AI search. They start with the basics — what "cited" actually means, why personalization is making AI results different for every searcher, and why the old SEO formula of "more reviews + more backlinks = trust" doesn't hold the same weight anymore. Then they break the 90 days into three sprints. Days 1–30: run a visibility audit, fix your service pages and About page, and figure out what the LLMs already know about you. Days 31–60: build first-party content — call recordings, FAQs, cost articles, project pages, and YouTube videos that AI can pull from. Days 61–90: spread your influence beyond your own website with reviews on Houzz and Angie, Reddit answers, association memberships, and press mentions. The conversation also gets into CGN's "client brain" — the system we've been building so that every blog, page, and ad we write for a client is sourced from their actual transcripts, calls, and brand…

More episodes of Contractor Growth Network

• #489 Your Remodeling Business' Marketing Strategy for 2027 · July 8, 2026 · 1h 14m
• # 488 AI Tools Built BY REMODELERS (ft. Data X) · June 24, 2026 · 1h 5m
• #487 Branding for the Billion Dollar Client (ft. Vought Construction) · June 10, 2026 · 1h 9m
• #485 JobTread's Founder on AI, Automation, and The Future of Remodeling · May 13, 2026 · 1h 4m

Explore listener stats, chart rankings, contacts and more on the Contractor Growth Network podcast page.