#489 Your Remodeling Business' Marketing Strategy for 2027

#489 Your Remodeling Business' Marketing Strategy for 2027

From Contractor Growth Network by Logan Shinholser

July 8, 2026 · 1h 14m

About this episode

Logan Shinholser and Aaron Horner discuss the evolving marketing strategies for remodeling businesses in light of recent changes in the market and technology.

A year ago, in episode 466, we laid out the entire six-step marketing strategy for a remodeling company. A lot has changed since — the market has slowed, AI search has gone from a curiosity to a real force, and the tactics that used to move the needle have shifted. In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner give you a "State of the Union" on what CGN is now doing differently for its remodeling clients, and why. The foundation hasn't changed: know your ideal client and their real problem, articulate how you solve it, back it up with strong branding and media, and tie it all together on a website that reads like a tailored resume for your business. What's changed is everything above the foundation — the traffic layer. Logan and Aaron break down how Google's AI search is reshaping SEO, why the Reddit-gaming era already came and went, and why "by the book" still wins even if it's the slowest lane. They also get into why AI writing reads like AI — it's the uniform sentence length and the talking-a-lot-about-nothing, not just the word "delve" — and what that means for how you should produce content now. From there it gets practical. As…

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