How Publicis Sapient transformed its marketing organization
About this episode
Teresa Barreira discusses how Publicis Sapient is using AI to transform its marketing organization and improve efficiency.
Is your marketing organization still viewing AI as a simple cost-cutting tool? In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself. Teresa and her team shifted the focus from roles to tasks and redesigning workflows with an "AI-first" approach. This approach dramatically increased speed and capacity — reducing campaign go-to-market times from 20 days down to just three. Among the topics di...
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