About this episode

This episode discusses the future of AI and RCS in mobile messaging with Eric Miao from Attentive.

Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the "quantity over quality" era of spam and leverage AI-driven personalization to build genuine customer loyalty. Discover why RCS (rich communication services) is becoming a game-changer for bran...

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