Ep 115: Creating Coaching Packages That Actually Work—for You and Your Clients

About this episode

This episode discusses how to create effective coaching packages that benefit both coaches and clients.

Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work. In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised packages undermine both the coach and the client, and how to map your packages around integrat...

People in this episode

Host: Kate Swoboda

Topics covered

• coaching packages
• client transformation
• sustainable income
• offer alignment
• pricing strategies

Keywords

• coaching
• packages
• transformation
• income
• energy
• pricing
• offers

More episodes of Craft of Coaching Podcast

• Ep 117- How to Keep Believing in Your Coaching Business In an Uncertain Economy · June 1, 2026 · 33 min
• Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy · May 26, 2026 · 35 min
• Ep 114 - How to Truly Start Embracing Imperfection (In Your Coaching, With Your Clients, and in Your Life) · May 11, 2026 · 30 min
• Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships · May 4, 2026 · 21 min
• Ep 112: Launching a Group Coaching Program? Here's How to Build Community · April 27, 2026 · 34 min
• Ep 111: When can you call yourself a coach? · April 13, 2026 · 21 min